Yesterday we were delighted to win the Grand Prix at the 2021 Outdoor Planning Awards for HSBC UK’s collaboration with homelessness charity Shelter, ‘Addressing the No Fixed Address problem’.
The campaign, which was created in collaboration with Talon and Wunderman Thompson UK, also won a Gold award in the National Social Impact category.
You can read about the campaign and see the winners in the other categories HERE
The win is the latest in a series of award wins for the campaign, having recently won awards at the Campaign Media Awards, Festival of Media Global and Internationalist Awards for Innovation in Media.
Gideon Spanier, UK Editor in Chief of Campaign magazine and chair of the judges said
“We just loved it. So simple, but nuanced, and crucially couldn’t have made such an impact anywhere but in outdoor – multiple audiences and outcomes were delivered from one message, superbly considered and executed.”
