{"id":22652,"date":"2021-02-10T17:22:35","date_gmt":"2021-02-10T17:22:35","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/london\/?p=22652"},"modified":"2021-02-10T17:23:43","modified_gmt":"2021-02-10T17:23:43","slug":"overthrow-ii-challenger-strategies-for-a-new-era-podcast","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/united-kingdom\/overthrow-ii-challenger-strategies-for-a-new-era-podcast\/","title":{"rendered":"Overthrow II: Challenger strategies for a new era"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22662 alignnone\" src=\"https:\/\/www.phdmedia.com\/london\/wp-content\/uploads\/sites\/25\/2021\/02\/OT2-Thumbnail.png\" alt=\"Overthrow 2 Podcast Thumbnail\" width=\"252\" height=\"142\" srcset=\"https:\/\/www.phdmedia.com\/united-kingdom\/wp-content\/uploads\/sites\/25\/2021\/02\/OT2-Thumbnail.png 2000w, https:\/\/www.phdmedia.com\/united-kingdom\/wp-content\/uploads\/sites\/25\/2021\/02\/OT2-Thumbnail-300x169.png 300w, https:\/\/www.phdmedia.com\/united-kingdom\/wp-content\/uploads\/sites\/25\/2021\/02\/OT2-Thumbnail-1024x576.png 1024w, https:\/\/www.phdmedia.com\/united-kingdom\/wp-content\/uploads\/sites\/25\/2021\/02\/OT2-Thumbnail-768x432.png 768w, https:\/\/www.phdmedia.com\/united-kingdom\/wp-content\/uploads\/sites\/25\/2021\/02\/OT2-Thumbnail-1536x864.png 1536w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/p>\n<p>Twenty years after the concept of the challenger brand was coined, a new wave of challengers has been changing the way the categories around us think and behave. Financed by a new type of investor, harnessing emerging structural changes and new ways to build relationships with their consumers. They have generated enormous energy and excitement in their community.<\/p>\n<p>In the podcast series, a spin-off from our\u00a0 <a href=\"https:\/\/www.phdmedia.com\/london\/our-publications\/\">\u2018Overthrow II \u2013 10 strategies from the new wave of challengers\u2019 publication<\/a>, you will hear from people across PHD and eatbigfish, with a selection of brand guests. They will draw on experiences and discuss how a challenger mindset can help give a clear focus. While sharing what aspects of a challenger mindset are going to be important to thrive.<\/p>\n<p>You can listen where ever you get your <a href=\"https:\/\/audioboom.com\/channels\/5027672\">podcasts<\/a>. <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-22661\" src=\"https:\/\/www.phdmedia.com\/london\/wp-content\/uploads\/sites\/25\/2021\/02\/Podcast-Platforms.png\" alt=\"Overthrow 2 Podcast Locations \" width=\"1744\" height=\"150\" srcset=\"https:\/\/www.phdmedia.com\/united-kingdom\/wp-content\/uploads\/sites\/25\/2021\/02\/Podcast-Platforms.png 1744w, https:\/\/www.phdmedia.com\/united-kingdom\/wp-content\/uploads\/sites\/25\/2021\/02\/Podcast-Platforms-300x26.png 300w, https:\/\/www.phdmedia.com\/united-kingdom\/wp-content\/uploads\/sites\/25\/2021\/02\/Podcast-Platforms-1024x88.png 1024w, https:\/\/www.phdmedia.com\/united-kingdom\/wp-content\/uploads\/sites\/25\/2021\/02\/Podcast-Platforms-768x66.png 768w, https:\/\/www.phdmedia.com\/united-kingdom\/wp-content\/uploads\/sites\/25\/2021\/02\/Podcast-Platforms-1536x132.png 1536w\" sizes=\"auto, (max-width: 1744px) 100vw, 1744px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Episode #1 \u2013 The Changing Landscape for Challenger Brands<\/h4>\n<p><span style=\"color: #800080\"><strong>Featuring;<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #800080\"><strong> Adam Morgan, Founder of <a style=\"color: #800080\" href=\"https:\/\/www.eatbigfish.com\/\">eatbigfish<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #800080\"><strong>Malcolm Devoy, Chief Strategy Officer &#8211; PHD Worldwide<\/strong><\/span><\/li>\n<\/ul>\n<p>Adam and Malcolm join forces to introduce the podcast\u00a0 \u2018Overthrow II \u2013 10 strategies from the new wave of challengers\u2019.\u00a0 Discussing how the media landscape has changed for brands. What this means for category behaviours, and where the opportunities are to build brand value through creativity and challenger thinking.<\/p>\n<p><a href=\"https:\/\/open.spotify.com\/show\/00tlcaQ19cO4qlloL7Q72s\"><strong>Listen Now<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>Episode #2 \u2013 How does a brand reclaim its challenger status?<\/h4>\n<p><span style=\"color: #800080\"><strong>Featuring;<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #800080\"><strong> Adam Morgan, Founder of <a style=\"color: #800080\" href=\"https:\/\/www.eatbigfish.com\/\">eatbigfish<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #800080\"><strong>Kerry\u00a0 Chilvers, Brand Director &#8211; Direct Line<\/strong><\/span><\/li>\n<li><span style=\"color: #800080\"><strong>Hugh Cameron, Chairman &#8211; PHD UK\u00a0<\/strong><\/span><\/li>\n<\/ul>\n<p>Adam, Kerry and Hugh discuss how a brand that has lost its challenger edge in a changing category can revitalise its challenger status and brand proposition.<\/p>\n<p><a href=\"https:\/\/open.spotify.com\/episode\/3aAI5gNuOH4UG3xLlmd7EF?si=1GlS2n1MTVy8FJTZRst9ug\"><strong>Listen Now<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>Episode #3 \u2013 The rise of cause capital<\/h4>\n<p><span style=\"color: #800080\"><strong>Featuring;<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #800080\"><strong> Adam Morgan, Founder of <a style=\"color: #800080\" href=\"https:\/\/www.eatbigfish.com\/\">eatbigfish<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #800080\"><strong>Ernesto Schmitt, Co-Founder of The Craftory<\/strong><\/span><\/li>\n<li><span style=\"color: #800080\"><strong>Rohan Tambyrajah, Chief Strategy Officer &#8211; PHD Global Business\u00a0<\/strong><\/span><\/li>\n<\/ul>\n<p>Adam, Ernesto and Rohan Tambyrajah talk venture capitalists, investment in challenger brands and the common characteristics of a challenger.<\/p>\n<p><a href=\"https:\/\/open.spotify.com\/episode\/0zQxPt3AFiXt26vV5PrXIb?si=yzMBByBMS_2dDOmaTdn80A\"><strong>Listen Now<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>Episode #4 \u2013 Challenger thinking for legacy brands<\/h4>\n<p><span style=\"color: #800080\"><strong>Featuring;<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #800080\"><strong> Adam Morgan, Founder of <a style=\"color: #800080\" href=\"https:\/\/www.eatbigfish.com\/\">eatbigfish<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #800080\"><strong>Daniel Ord\u00f3\u00f1ez, Senior VP &amp; Chief Growth Offcier &#8211; Danone\u00a0<\/strong><\/span><\/li>\n<li><span style=\"color: #800080\"><strong>Avin Narasimhan, Head of Communications Planning &#8211; PHD US<\/strong><\/span><\/li>\n<\/ul>\n<p>Adam, Daniel Ord\u00f3\u00f1ez and Avin come together to discuss what a challenger mindset means for legacy brands and why challenger thinking isn\u2019t necessarily about being small or new.<\/p>\n<p><a href=\"https:\/\/open.spotify.com\/episode\/30nEUmjIqYKweo7oP9xlW5?si=kQg_9iYlTOunNbUfzisSaA\"><strong>Listen Now<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>Episode #5 \u2013 Building a challenger mindset in a large organisation<\/h4>\n<p><span style=\"color: #800080\"><strong>Featuring;<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #800080\"><strong> Adam Morgan, Founder of <a style=\"color: #800080\" href=\"https:\/\/www.eatbigfish.com\/\">eatbigfish<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #800080\"><strong>Lisa Kirkbright, Communications Manager &#8211; Skoda UK<\/strong><\/span><\/li>\n<li><span style=\"color: #800080\"><strong>David White, Strategy Director &#8211; PHD UK<\/strong><\/span><\/li>\n<\/ul>\n<p>Adam, Lisa and David discuss challenging gender inequality in the world of cycling and what we can learn about being a challenger in a large organisation.<\/p>\n<p><strong><a href=\"https:\/\/open.spotify.com\/episode\/4cih1kedrnrbSDi4tMcrFQ?si=1q1fucBYR0qPLZMFFSOxhQ\">Listen Now<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Learn more about Overthrow 2 by visiting <a href=\"https:\/\/www.overthrow2.com\/\">www.overthrow2.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The podcast was produced by PHD and eatbigfish and <a href=\"https:\/\/www.thedrum.com\/industryinsights\/2020\/06\/26\/phd-and-eatbigfish-launch-new-podcast-series-overthrow-ii-challenger\">published in partnership with The Drum<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twenty years after the concept of the challenger brand was coined, a new wave of challengers has been changing the way the categories around us think and behave. Financed by a new type of investor, harnessing emerging structural changes and new ways to build relationships with their consumers. They have generated enormous energy and excitement [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[496,1506],"tags":[1507,1125,1469,1503,1470],"class_list":["post-22652","post","type-post","status-publish","format-standard","hentry","category-our-views","category-overthrow-2","tag-challenger-brands","tag-our-views","tag-overthrow-ii","tag-phd-2021","tag-podcast"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/posts\/22652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/comments?post=22652"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/posts\/22652\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/media?parent=22652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/categories?post=22652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/tags?post=22652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}