{"id":22745,"date":"2021-06-18T17:47:58","date_gmt":"2021-06-18T16:47:58","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/london\/?p=22745"},"modified":"2021-06-18T17:47:58","modified_gmt":"2021-06-18T16:47:58","slug":"helping-the-british-heart-foundation-call-on-the-uk-to-help-save-lives-by-learning-cpr-message-in-denmark-euro-2020-match","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/united-kingdom\/helping-the-british-heart-foundation-call-on-the-uk-to-help-save-lives-by-learning-cpr-message-in-denmark-euro-2020-match\/","title":{"rendered":"Helping the British Heart Foundation call on the UK to \u201chelp save lives, by learning CPR\u201d message in Denmark Euro 2020 match"},"content":{"rendered":"<p>Following the events that have shaken the footballing world in the past week, yesterday (Thursday 17<sup>th<\/sup> June) we were proud to help create a powerful contextual moment for the British Heart Foundation to deliver a vital \u201chelp save lives, by learning CPR\u201d message in ITV\u2019s live Euro 2020 coverage of Denmark v Belgium.<\/p>\n<p>Working with ITV, we created a contextual ad break slot which was scheduled before the match around the moments pundits would be talking about the harrowing events around Christian Eriksen\u2019s collapse last Saturday.<\/p>\n<p>The ad creative was conceived and produced in less than two days by the BHF\u2019s newly appointed advertising agency Saatchi &amp; Saatchi.<\/p>\n<p>Voiced by former footballer Vinnie Jones \u2013 who starred in the BHF\u2019s award-winning \u2018Hard &amp; Fast\u2019 CPR campaign in 2012 \u2013 it uses the context of Euro 2020 to highlight how the unexpected can happen anywhere and to anyone.<\/p>\n<p>You can watch it here.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Ad We Never Expected To Make\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3eaarIQX9oA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The new ad will be supported in social channels and PR throughout the remainder of the tournament.<\/p>\n<p><strong>Claire Sadler, Executive Director of Marketing, Fundraising and Engagement at the British Heart Foundation, said:<\/strong>\u00a0\u201c<em>This week\u2019s sobering events have thrust the lifesaving impact of CPR onto the public agenda worldwide. As the UK\u2019s heart charity, we have campaigned for many years to create a Nation of Life savers with the skills and confidence to perform CPR. We therefore felt a responsibility to use this moment of renewed public interest to encourage people to learn these vital skills.\u00a0<\/em><\/p>\n<p><em>\u201cIt has been an immense team effort from the BHF marketing team, and our agency teams at PHD and Saatchi and Saatchi, to create the ad in less than a day. We hope the result is that more people learn CPR and more lives are saved.\u201d<\/em><\/p>\n<p><strong>Fergus Barnett, Managing Partner at PHD said<\/strong>: \u201c<em>This is an important message that will be delivered with impactful context. We owe the team at ITV a massive thank you for their flexibility and agility whilst working with us to make it happen and salute the team at Saatchi &amp; Saatchi for creating and delivering such a powerful ad under such immense time pressure.\u201d \u00a0\u00a0<\/em><\/p>\n<p>If you\u2019d like to learn more about CPR, visit <a href=\"https:\/\/urldefense.com\/v3\/__http:\/www.bhf.org.uk\/cpr__;!!HhhKMSGjjQV-!vpakbOQKe1bqm8Bu5rcRXEAdb8u3q5c5qDHGmE4c4BakzccIypSUM5Z6JRbJMk4ANrfD$\">www.bhf.org.uk\/cpr<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the events that have shaken the footballing world in the past week, yesterday (Thursday 17th June) we were proud to help create a powerful contextual moment for the British Heart Foundation to deliver a vital \u201chelp save lives, by learning CPR\u201d message in ITV\u2019s live Euro 2020 coverage of Denmark v Belgium. Working with [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[490,494,499],"tags":[],"class_list":["post-22745","post","type-post","status-publish","format-standard","hentry","category-all-news","category-news","category-the-work"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/posts\/22745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/comments?post=22745"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/posts\/22745\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/media?parent=22745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/categories?post=22745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/united-kingdom\/wp-json\/wp\/v2\/tags?post=22745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}