{"id":20320,"date":"2019-03-28T11:04:20","date_gmt":"2019-03-28T11:04:20","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/usa-hq\/phd-us-names-anthony-koziarski-as-new-chief-media-officer\/"},"modified":"2019-04-04T18:45:01","modified_gmt":"2019-04-04T17:45:01","slug":"phd-us-names-anthony-koziarski-as-new-chief-media-officer","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/usa\/phd-us-names-anthony-koziarski-as-new-chief-media-officer\/","title":{"rendered":"PHD US names Anthony Koziarski as new Chief Media Officer"},"content":{"rendered":"
\"\"<\/a>

Anthony Koziarski, Chief Media Officer, PHD US<\/em><\/p><\/div>\n

PHD US has named Anthony Koziarski as its first chief media officer.<\/p>\n

\n

Koziarski joins from OMG\u2019s performance marketing division Resolution Media, the agency that also lost president George Manas to OMD US this week where he was\u00a0named chief media officer and president.\u00a0Koziarski is currently head of media solutions at Resolution Media and will pick up his new role on April 1, which is the same start date as Manas. This appointment stems from PHD recently integrating performance marketing, data science and platform management capabilities at the account team level, which OMD also did.<\/p>\n

When asked what these changes might mean for the future of Resolution Media, an OMG spokeswoman said, \u201cResolution will remain a standalone agency specializing in performance clients.\u201d<\/p>\n

\u201cPHD is an organization that knows how to innovate ahead of the marketplace curve,\u201d Koziarski said in a statement. \u201cMy job will be to accelerate that innovation, diversify its impact and enhance our ability to unlock growth for our clients.\u201d<\/p>\n

In his new position, Koziarski will focus on leading the development of custom media solutions, according to PHD.<\/p>\n

Koziarski has been with OMG since 2009, working first as a search and ecommerce specialist at OMD UK before transitioning to Resolution Media to lead its EMEA expansion. He\u2019s also worked as the agency\u2019s West Coast managing director, overseeing the performance account teams for the retail, financial and gaming sectors. As head of media solutions, Koziarski is credited with diversifying Resolution Media\u2019s core performance marketing offering across emerging platforms and led its Digital Center of Excellence team in New York, with which the agency recently established ecommerce and assistive marketing practices.<\/p>\n

\u201cIn a constantly evolving, data-driven marketplace, keeping our offer relevant and aligned to both client need and changing technology is a daily imperative,\u201d PHD US CEO Nathan Brown said in a statement. \u201cWith more than a dozen years\u2019 experience creating cross-channel solutions that deliver measurable results at every level of the sales funnel, Anthony is singularly qualified to assure we meet this mandate.\u201d<\/p>\n<\/div>\n

The original article is published on Adweek.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

PHD US has named Anthony Koziarski as its first chief media officer. Koziarski joins from OMG\u2019s performance marketing division Resolution Media, the agency that also lost president George Manas to OMD US this week where he was\u00a0named chief media officer and president.\u00a0Koziarski is currently head of media solutions at Resolution Media and will pick up […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[492,499],"tags":[13,920,606,921],"class_list":["post-20320","post","type-post","status-publish","format-standard","hentry","category-news","category-people-global","tag-people","tag-performance-marketing","tag-phd-us","tag-resolution"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/posts\/20320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/comments?post=20320"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/posts\/20320\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/media?parent=20320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/categories?post=20320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/tags?post=20320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}