{"id":21413,"date":"2021-10-08T01:11:28","date_gmt":"2021-10-08T00:11:28","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/usa\/?p=21413"},"modified":"2021-10-08T01:11:28","modified_gmt":"2021-10-08T00:11:28","slug":"https-www-adweek-com-brand-marketing-baseballs-gen-z-hispanic-opportunity-its-up-to-marketers","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/usa\/https-www-adweek-com-brand-marketing-baseballs-gen-z-hispanic-opportunity-its-up-to-marketers\/","title":{"rendered":"Head of Multicultural, Mike Roca on Baseball\u2019s Gen Z Hispanic Opportunity: It\u2019s Up to Marketers"},"content":{"rendered":"<p>As the 2021 <a href=\"https:\/\/www.adweek.com\/social-marketing\/mlb-tagboard-ink-4-year-pact-to-help-enhance-the-fan-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">MLB season<\/a> starts, a recent poll conducted by Morning Consult reveals that\u00a0only 15% of Gen Z respondents named MLB as their favorite professional sports league, compared to 28% for the NBA and 35% for the NFL. In fact, the Sports Business Journal reports that over the past decade, the average audience age for America\u2019s pastime has increased from 52 to 57, while only 7% are under the age of 18.<\/p>\n<p>Check out the full article <a href=\"https:\/\/www.adweek.com\/brand-marketing\/baseballs-gen-z-hispanic-opportunity-its-up-to-marketers\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the 2021 MLB season starts, a recent poll conducted by Morning Consult reveals that\u00a0only 15% of Gen Z respondents named MLB as their favorite professional sports league, compared to 28% for the NBA and 35% for the NFL. In fact, the Sports Business Journal reports that over the past decade, the average audience age [&hellip;]<\/p>\n","protected":false},"author":100151,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[501,1006,999,1009],"tags":[],"class_list":["post-21413","post","type-post","status-publish","format-standard","hentry","category-industry-insights-global","category-our-people","category-perspectives","category-thought-leadership"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/posts\/21413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/users\/100151"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/comments?post=21413"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/posts\/21413\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/media?parent=21413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/categories?post=21413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/usa\/wp-json\/wp\/v2\/tags?post=21413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}