Valeria Piazza, Content & PR Executive for PHD Italy, was awarded 1st Prize in the PR Specialist category

Thanks to her project, built together with Alessandra Coral of Noesis, she has earned the honour of representing Italy at the Young Lions Competition in Cannes.

The competition, organised by ADCI (Art Directors Club Italiano), was open to all young people under 30 who are part of a communication agency.

The PR brief centred on the promotion of the MITO classical music festival – from the cities of Milan and Turin – that brings music out of theatres and music halls.

Cannes Lions is now in its 65th year and takes place from 18 to 22 June.

The young duo also won an additional award conceived by Rai Pubblicità, in memory of the recently departed Maurizio Braccialarghe, a senior manager of Rai Pubblicità and Councillor for Culture of the city of Turin, whose work has always been driven by a strong propensity for innovation and experimentation.