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PHD Media Worldwide > News > Video: Mike Cooper, PHD Worldwide CEO, talks about Source
February 19 2015

Video: Mike Cooper, PHD Worldwide CEO, talks about Source

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‘A Beautiful Constraint’, the new book from Adam Morgan, founder of eatbigfish, explores how PHD applied a “can if” thinking to its business with Source, PHD’s online planning system which allows the whole PHD network of 2500+ employees to collaborate on client briefs.  As part of the book’s launch Mike Cooper, PHD Worldwide’s CEO, sat down to talk about benefits of Source in more detail. 

Click here to read the full article. 

 

 

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