Virgin Atlantic has appointed PHD UK to handle its media account, following a seven-way competitive pitch over four months.

The appointment will see PHD UK handle the planning and buying across on and offline channels for the UK and paid search campaigns in the airline’s destination cities around the world.

Reuben Arnold, SVP – Marketing & Customer Experience, Virgin Atlantic Airways said:  “PHD is a highly capable and innovative agency that clearly understands our brand and demonstrated really strong strategic and connection planning capability. We are excited about welcoming them on board as an important partner that will play a key role in helping us achieve our ambitious marketing vision.”

Verica Djurdjevic, managing director, PHD UK said: “Virgin Atlantic is a great fit for our agency culture. For the team at PHD, this win offers an opportunity to work on a brand so many of us have been personal advocates of for many years.   We look forward to playing our part in its ambitious plans and future business success”

PHD UK will start working on the account with immediate effect.