everything you need to know about what happened in media this week, a week in which the user was placed squarely front and centre. From digital forecasts that suggest 2015 looks set to make digital more user-friendly and audience-engaging, to a Samsung app designed and tested to help children, especially children with Autism, to make eye contact with other people, this week it’s all been about the user. At work, businesses can create their own Facebook-based social network for users, and in play a feast of retail innovations created more engaging retail user experiences. If that wasn’t enough, Target now let’s users of its ‘In a Snap’ app buy via image recognition. Whatever you’re using this weekend, have fun … till next week …
Facebook launches ‘Facebook at Work’
Facebook has launched new iOS and Android apps called “Facebook At Work”. The new apps will allow businesses to create their own social networks amongst their employees that are built to look and act like Facebook itself. The new platform will allow coworkers to communicate and share content. Read more.
Digital Forecast for 2015
With the New Year well underway we can look back at the year that was in digital media, and look forward to what new trends 2015 looks to bring! From responsive websites becoming the standard, increases in site speed, and the production of more high-quality content, 2015 looks set to make digital more user-friendly and audience-engaging. Read more.
Look at Me App, by Samsung
Samsung have really taken a step in the right direction recently with their “Look at Me” app. Scientifically designed and tested to help children, especially children with Autism, to make eye contact with other people. It is a seemingly small act, but something that has a huge impact on the children, and their quality of life. A touching video shows us how. Watch here.
Retailers now have more options than ever to increase in-store engagement and data collection [VIDEO]
Tech on display at the National Retail Federation’s trade show in the US aims to not only give customers an engaging experience or more information, but also allows retailers to collect more data to improve store layout, product selection and customer tracking. Watch here.
Mobile Purchases made easy with the ‘snap’ of a picture.
‘In a Snap’ is the new image recognition app which lets you easily shop Target items directly off the pages of magazines and printed ads — without having to scan confusing codes, look up links or search for product online or in store. Using the camera on your mobile device, ‘In a Snap’ recognizes selected ads, makes a ‘snap’ sound to let you know when it’s ready, and then shows you additional info about each product in the ad, making them easy to immediately purchase or bookmark for later. Read more.