Everything you need to know about what went down in media this week, have fun reading, and don’t be shy to reach out to us!… Until next week …
Ambitious Millennials use Tinder for Business Networking Dates
Millenials are now swiping right for their next entrepreneurial pursuit. Tinder has teamed up with Forbes to create a ‘speed networking’ app — connecting an affluent community who have already ‘made it’. It’s currently limited to Forbes’ 30 under 30 community. Read more
Think twice on what you post!
Mark Zuckerberg announced this week that Facebook is finally working on a “Dislike” button. What effect does the ‘thumbs down’ have towards advertising? Marketers discuss the impact of this new function. Read more
Marriott Virtual Reality Postcards
Marriott have launched a new product called “VRoom Service” where customers staying at hotels around the world can order virtual experiences to their rooms via Virtual Reality.
Customers ordering the in-room virtual reality experiences will receive a hand-delivered Samsung headset, with the experiences following three travellers on their personal adventures around the world from which the VR postcards have been created. Guests can travel with to the Andean Mountains in Chile, to an ice cream shop in Rwanda, right through to Beijing. Pretty cool! Watch here
Amazon aims to increase penetration of tablets among children
Amazon is going aggressively after the youth market with its latest Fire Kids Edition. It’s got a kid proof casing, comes loaded with kid-friendly apps and entertainment, and is available for under $100. Read more
Longtail launches Australia’s first ‘360 degree’ mobile campaign for Amnesty
In its first campaign for Amnesty International Australia since taking on the not-for-profit’s digital work, Longtail has launched the country’s first HTML5 ‘360’ mobile advertising execution that attempts to give you a sense of just that kind of situation.
Utilising the accelerometer and gyroscope features built into smartphones, this element of the ‘Human Rights Defender’ campaign presents you with a panoramic canvas you can move around simply by tipping your device. Read more