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October 16 2015

PHDownload: Our pick from the world of media


Everything you need to know about what went down in media this week, have fun reading, and don’t be shy to reach out to us!…
Until next week …

PHDownload - social

Facebook trials new range of ‘Like’ options in the form of emoji

Exciting news as Facebook has announced it is testing new Link options. Users will now be able to respond to content with love, laughter, happiness, shock, sadness and anger as well as the original like.Read more

PHDownload - media

Nike Air Max 95 Collectables

The highly sought after Nike Air Max 95 sneakers just became more collectable on it’s 20th anniversary. Tapping into the mid-90’s craze of collecting exclusive trading cards and limited edition sneakers, local Hong Kong artists created a specially designed series of collectable cards showcasing the AIR MAX 95 range to mark the re-release of this all-time favourite shoe with a throwback to 1995 in Hong Kong. Watch here

PHDownload - technology

Autopilot for the Tesla Model S is here, for a price

Tesla has announced its latest software update, which will feature a bevy of autopilot features enabling several different subsystems that include Autosteer, Auto Lane Change, Traffic-Aware Cruise Control, Side Collision Warning and Autopark. Mashable have a detailed breakdown of each feature.
Read more

PHDownload - mobile

Google searches on mobile have now surpassed Desktop

For the first time, mobile searches surpass desktop searches on Google, fielding more than 100 billion searches per month. Google increasingly competes with Facebook and Apple for mobile web browsers, although the company that dominated advertising on desktop has struggled to monetise mobile.Read more


POV: Reach People, Not Just Keywords: Google Unveils “Customer Match”

Google recently announced that its much anticipated service, Customer Match — which enables marketers to sync Gmail data with signed-in users and to target those customers in Google search, YouTube and Gmail ads — will be rolled out for all advertisers in the next few weeks. Customer Match, Google’s equivalent of Facebook’s Custom Audiences, was previously available only to select advertisers in a pilot program.
Much like Facebook’s Custom Audiences and Twitter’s Tailored Audiences, Google Customer Match brings CRM data to AdWords. The new service unlocks an opportunity for advertisers to reach people holistically, not just through keywords, and to provide them increasingly relevant and appealing experiences across all Google properties.
Please read our POV

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