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November 27 2015

PHDownload: Our pick from the world of media


Everything you need to know about what went down in media this week, have fun reading, and don’t be shy to reach out to us!…
Until next week …

PHDownload - social

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If you’re not up to speed with your social media news, Twitter users were recently left bemused when their star-shaped favourite button experienced a heart-like revamp. More recently, it’s been leaked that the heart was merley the beginning. Twitter is apparently set to introduce a wide variety of Twitter reactions. It appears that users will be spoilt for choice with emojis, allowing a new era of content engagement… Read more

PHDownload - digital

Google Awakens The Force Within

Google have joined in on the Star Wars hype with a new promotion that lets users reposition almost all of their services to either the light or dark side. Fans are encouraged to show their allegiance through interacting with a microsite, where they can choose which side of the Force they sit on, and expect major changes to their YouTube player, Gmail and Maps apps. Read more

PHDownload - media

KFC Friendship Bucket Test

This Christmas, KFC in the UK is launching an integrated campaign celebrating real friendships, called The Friendship Bucket Test. The game challenges friends to answer questions about each other, with chicken as the reward. The closer their friendship, the more full their bucket. A TV campaign, comprising five executions, launched on 14th November. To cast the films, KFC scoured the country for real best friends to play the game in a KFC restaurant. This also formed the basis of a nationwide poster campaign which showcased the friends taking the test. KFC is also challenging the public to take part in The Friendship Bucket Test. An online test on allows friends to play the game over social media. And the test will also be running in selected stores around the country, allowing people to play the game for real. Watch here

PHDownload - mobile

What Does Mobile Shopping Look Like this Christmas?

This Christmas retailers will see more than half their online traffic coming smartphones and tablets. Brands need to be present and optimise the customer experience at every step of the pre-sales and shopping cycle. With smartphones and tablets in everyone’s pocket, they are the glue that connects all the other channels in the marketing strategy. An understanding of how customers use their mobile devices in the lead up to Christmas will help retailers define successful product, marketing and campaign strategies. Read more

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