Snapchat introduces Audience bundles
Boasting over 100 million users, Snapchat is fast becoming an important platform for many brands. And it’s now making its ad offering even more appealing by introducing a new concept which packages audiences by themes for advertisers. The bundles aim to ensure your content is matched to the most appropriate audience using the Discovery channel. Read more
Xbox Survival of The Grittiest
Last week Xbox made a stir with branded entertainment project ‘Survival of the Grittiest’ a 24-hour endurance challenge promoting ‘Rise of the Tomb Raider’. They strapped eight Lara Croft fans to a billboard, pitting them against extreme weather conditions controlled by the voting public. After 20.75 hours one contestant was crowned victorious! Watch here
Samsung & Icona Pop Launch 360 Degree Interactive Online Concert
DDB Stockholm & Samsung have teamed up with Swedish Pop stars Icona Pop to create a concert filmed from every angle. The concert was experienced by 360 fans who were digitally seated around the circular stage watching from their smartphones, tablets or computers. Read more
Mobile Banking: Australia Lags on ‘P2P’ Payments
Australian’s may be the world’s fastest adopters of mobile banking but we’ve been slow to embrace digital money transfers between people, or “P2P” payments according to new research by Visa. However, the global payments giant predicts this will soon change, as more digital firms, including social media businesses such as Facebook and Snapchat, try to move in on banks’ turf by allowing people to transfer money digitally. Read more
