Welcome to PHD’s Media Bites, a monthly compilation of the newest trends from across the media landscape, compiled by PHD Global Business.
You Only Look Once: How computers recognise objects instantly
This Ted Talks demo talks through image detection using AI – an important step forward for applications like self-driving cars, robotics and even cancer detection. Read more
Amazon’s social site aims to create conversions
Amazon launched Spark just last month as an “Instagram meets e-commerce” initiative. Now, customers can chit-chat with like-minded people while they’re shopping online. Read more
Using colour to understand brands
Through colour we decode meaning, take cultural cues, and, crucially, we use it to understand brands. How have some brands successfully broken these standard colour associations? Read more
Who’s on Snapchat?
Here’s an infographic with all the key stats about snapchat users and how they use the platform. Read more
How mobile phones are changing the developing world
As mobile phone networks spread to cover all rural areas, we have the chance to affect the lives of people who need the help most, making big changes to how people handle money, work, learn and participate in government. Read more
The Blind Photographer and the new Volkswagen Arteon
Volkswagen is promoting the new Arteon 4-door fastback with an advertising campaign featuring blind photographer Pete Eckart. Read more