Our global planning and collaboration platform SOURCE combines playful gamification techniques with hard-core strategic principles to deliver innovation. It’s not just a work tool, it’s our business ecosystem.
We believe that growth will come from increasing brain power, not just buying power. And we’ve proved that innovation and media creativity drives disproportionate return on investment for brands.
SOURCE provides the ultimate competition of ideas on every client brief. It allows teams to share briefs across the whole network and incentivises individuals to provide great ideas. So our clients get access to 6,000 minds, not just 4.
Not only does SOURCE benefit from the collective intelligence of the PHD network, it offers an integrated platform that combines cutting-edge thinking from the world of marketing and social sciences, with advanced data and sophisticated optimisation tools and systems.
SOURCE has improved ROI for our clients’ brands while providing an innovative and collaborative working environment – helping us to attract the industry’s best talent.
WINNER of Adweek’s Project Isaac Awards, which recognises inventions in media, technology, marketing and advertising.