Careers
Locations

Investment Planning

PHD Media Worldwide > Services > Investment Planning

What it is

Investment Planning is the setting and allocation of marketing investment. 

At PHD, we do it using a database of revenue- and awareness-response curves, across a range of categories, and combine it with client data to help us make the right investment decisions.

We let our clients set and allocate budgets to get optimal returns and let them see the mid to long-term implications impacting their share of the market.  

Our proprietary scenario planning tool, ‘Omni Investment Planner’, lets us see exactly how the investment is performing.

How it leads to growth

Our investment planning services let our clients take control of their short-, mid- and long-term growth ambitions – and link marketing investment to their business.

Interested in this service?

Other services

Audience Management

Read more

Commerce Planning and Execution

Read more

Commerce Strategy

Read more

Content Development

Read more

Data Analytics

Read more

Inventory Management

Read more

Investment Planning

Read more

Measurement and Reporting

Read more

Media and Ad Operations

Read more

Media Negotiation, Buying and Bid Management

Read more

Organizational Consultancy

Read more

Sponsorship and Partnerships

Read more

Strategic Planning

Read more

Technology Consultancy

Read more

Our work

View all
arrow_downarrow-down2arrow-left-largearrow_leftarrow-right-chevronarrow-right-largearrow-right-linkarrow_rightcrosscross2mailpersonphonepinAsset 1play2searchsocial-facebooksocial_googleplussocial_instagramsocial_linkedin_altsocial-linkedinsocial_pinterestlogo-twitter-glyph-32social-vimeosocial_youtubetick