Investment Planning is the setting and allocation of marketing investment.
At PHD, we do it using a database of revenue- and awareness-response curves, across a range of categories, and combine it with client data to help us make the right investment decisions.
We let our clients set and allocate budgets to get optimal returns and let them see the mid to long-term implications impacting their share of the market.
Our proprietary scenario planning tool, ‘Omni Investment Planner’, lets us see exactly how the investment is performing.
Our investment planning services let our clients take control of their short-, mid- and long-term growth ambitions – and link marketing investment to their business.