While the Cannes Lions festival often conjures up images of yachts and rosé, spare a thought for the members of the various juries responsible for sifting through the 41,170 entries across 24 Lions in a dark room somewhere (yes, you read correctly…41,170!!).

These entries were scrutinised by the industry’s brightest minds, before being whittled down to a shortlist and then ultimately awarded to become work that is the touchstone for creativity over the coming year.

Of the 41,170 entered across all categories, 4,272 were shortlisted, and of those, 1,470 were awarded – 744 Bronze, 461 Silver, 236 Gold, 25 Grand Prix.

To put it another way, 10.4% of entries were shortlisted, 3.6% got metal and 0.01% represents the entries that made it to the Grand Prix.

So congratulations to PHD USA, who took home the Grand Prix for Mailchimp’s ‘Did you mean Mailchimp’ campaign, as well as Gold for SC Johnson’s ‘Leonardo’ work for Kiwi Quality Shoecare and Bronze for GSK’s ‘The Debate Headache’ for Excedrin.

PHD China also shone (as sole entrant), with a Silver Mobile Lion; Bayer’s ‘Sex-Ed Revolution’ work for contraceptive Yasmin triumphed after being shortlisted twice alongside another Bayer campaign, ‘The First Hello’, for pre-natal vitamin Elevit.

Continuing the trend of PHD excelling in categories outside of Media, PHD UK was awarded a Bronze Entertainment Lion (as entrant) for Warner BROS. campaign ‘Continuity Bat’ for the launch of the Lego Batman movie.

PHD Australia, Argentina, Canada, Germany, New Zealand and Singapore were amongst the offices awarded Bronze, and let’s not forget congratulations for the teams involved in PHD’s 41 shortlisted entries (top 10.4%!).

Cannes Lions in numbers

    % PHD wins
Entries (all) 41170  
Shortlisted 4272 10.4% 41
Awarded 1470 3.6% 23
Bronze 744 1.8% 16
Silver 461 1.1% 5
Gold 236 0.6% 1
Grand Prix 25 0.1% 1

 

The full list of PHD winners can be can viewed below

Award Category Category Description Title Product Advertiser PHD Office
Grand Prix Cyber Integrated Multi-Platform Campaign (Online & Offline) DID YOU MEAN MAILCHIMP? EMAIL MARKETING MAILCHIMP PHD USA
Gold Lion Print and Publishing Other Household Goods LEONARDO KIWI QUALITY SHOE CARE SC JOHNSON PHD USA
Silver Lion Outdoor Household Goods PORTRAITS COMPLETED: CEZANNE OUTDOOR KIWI QUALITY SHOE CARE S.C JOHNSON PHD USA
Silver Lion Integrated Integrated DID YOU MEAN MAILCHIMP? EMAIL MARKETING MAILCHIMP PHD USA
Silver Lion Radio Public Sector MALL PUBLIC SERVICE: DISTRACTED DRIVING ONTARIO MINISTRY OF TRANSPORTATION PHD Canada
Silver Lion Mobile Social Purpose YASMIN’S SEX-ED REVOLUTION YASMIN BAYER PHD China
Silver Lion Radio Entertainment & Leisure HISTORY WORTH PLAYING COMPUTER SPIELE MUSEUM COMPUTER SPIELE MUSEUM PHD GERMANY
Bronze Lion Film Healthcare & Pharmacy CLEAN TALK TULIPÁN KOPELCO S.A PHD ARGENTINA
Bronze Lion PR Financial Products & Services ANZ #HOLDTIGHT ANZ BANK ANZ PHD Australia
Bronze Lion PR Sponsorship & Partnership ANZ #HOLDTIGHT ANZ BANK ANZ PHD Australia
Bronze Lion PR Financial Products & Services ANZ #HOLDTIGHT ANZ BANK ANZ PHD Australia
Bronze Lion Film Corporate Social Responsibility DON’T GIVE A DAMN PUBLIC SAFETY SAAQ (LA SOCIETE DE L’ASSURANCE AUTOMOBILE DU QUEBEC) TOUCHÉ!PHD (Canada)
Bronze Lion Promo and activation Food & Drinks DB EXPORT BEER BOTTLE SAND DB EXPORT DB BREWERIES/HEINEKEN NZ PHD New Zealand
Bronze Lion Creative Effectiveness Creative Effectiveness for Good #HELPACHILDREACH5 LIFEBUOY SOAP UNILEVER PHD SINGAPORE
Bronze Lion Radio Use of Audio Technology HISTORY WORTH PLAYING COMPUTER SPIELE MUSEUM COMPUTER SPIELE MUSEUM PHD GERMANY
Bronze Lion Entertainment Excellence in Partnerships for Branded Content CONTINUITY BAT THE LEGO BATMAN MOVIE WARNER BROS. PHD UK
Bronze Lion Health and Wellness OTC Oral Medicines THE DEBATE HEADACHE EXCEDRIN EXTRA STRENGTH GSK CONSUMER HEALTHCARE, EXCEDRIN PHD USA
Bronze Lion Outdoor Household Goods VAN GOGH KIWI QUALITY SHOE CARE S.C. JOHNSON PHD USA
Bronze Lion Outdoor Illustration CEZANNE KIWI QUALITY SHOE CARE S.C. JOHNSON PHD USA
Bronze Lion Print and Publishing Illustration RENOIR KIWI QUALITY SHOE CARE S.C. JOHNSON PHD USA
Bronze Lion Promo and Activation B2B Products & Services DID YOU MEAN MAILCHIMP? EMAIL MARKETING MAILCHIMP PHD USA
Bronze Lion Radio Branded Content / Programming FOOT LOCKER AUDIO TOURS FOOT LOCKER FOOT LOCKER PHD USA
Bronze Lion Radio Use of Audio Technology HISTORY WORTH PLAYING COMPUTER SPIELE MUSEUM COMPUTER SPIELE MUSEUM PHD GERMANY

 

The winning cases can be accessed via the Cannes Lion Player: http://player.canneslions.com/index.html#/works