Welcome to This Week in Digital. ‘Likes’ are further being axed from social media platforms, as Facebook is rumoured to hide number of thumbs up. With ‘likes’ already on their way out the door on Instagram, The Drum reflects on what else advertisers can use as a measurement of engagement on socials.
HEADLINES
- Facebook is now reportedly looking to hide likes.
- Now official, Instagram’s separate messaging app is called Threads, which is ‘meant to promote constant, intimate sharing between users and their closest friends’.
- ‘When online meets offline’ – Le Tote (an internet rental company) buys America’s oldest department store chain Lord & Taylor.
INSIGHTS
- Trustpilot study on the trustworthiness of digital ad formats and their influence on purchase.
- US consumers are happy to share their data but only when they see the value in that exchange.
- Here’s an overview of Business Insider’s new ‘Augmented reality in social media‘ report.
COOL
- Facebook is testing a screen sharing option on Messenger.
- Google is running a UK campaign targeting media buyers to remind them not to forget about the importance of search.
- A new feature allows users to share music from Spotify on Facebook Stories.
- Commerce Cream showcases the best eCommerce experiences on Shopify to ‘help inspire designers, developers and merchants to create amazing things’.
DEEP READS
- Is Instagram turning us into stalkers?
- How should brands measure success on Instagram when ‘likes’ are removed?
- Podcast: Is Facebook ready for 2020? The Verge interview former FB Chief of Security for his perspective
- Is the human cost of next-day delivery worth it?
- How brands can protect themselves from social media hoaxes
