In this week’s Media Weekly, another Shift Sessions special, we’re joined by Indranil Datta, Head of Technology Services at Annalect EMEA, to discuss how to get started with first-party data management, explore how Data Clean Rooms are helping advertisers collect and analyse data from third parties safely, and outline how to build innovative and future-facing data partnerships.
Listen as we discuss;
- How to stay customer-obsessed in a world where customers are obsessed about not being tracked.
- How Clean Rooms work and why they are important (and why you shouldn’t worry about GDPR).
- How to own your data, and how to create innovative and future-facing data partnerships.
