This Media Weekly we check in with APAC Head of Strategy Imogen Bourke (https://www.linkedin.com/in/imogen-bourke-4b178166/) and Drum Managing Partner Aimee Nicholls (https://www.linkedin.com/in/aimeenicholls/) , who is in Singapore this week talking trends, insights and opportunities in the world of content.
We discuss the key role that content plays across the comms planning mix, and we hear about SXSW’s plans to head to Sydney for an APAC event next year.
Plus why Ryan Reynold’s Cannes comments on the need for content to move with the pace and tone of culture were music to Drum’s ears.
