Anne Dearnaley

Group Managing Director, PHD South Africa

1995 Anne graduated from the AAA School of Advertising as the top graduate

1996 she got her first job in media at Zenith Media, UK as junior strategic planner, she worked on BT and Cheltenham & Gloucester

1997 she returned to SA and got a job at DDB as a planner

1999 she joined Saatchi & Saatchi CT as a media strategist

2000 the entrepreneurial bug bit for the first time and she left Saatchi’s to start her own business in 2000 “Desks for All” – an initiative to address the dire need for improvement in education in SA, through providing sponsored desks at grass roots level to schools.  Due to political climate in SA – getting the idea off the ground was very difficult.  Primedia (a large media owner in SA) entered into negotiations with us to buy concept and launch it through their established infrastructure, nothing ever materialized – 2004 they launched a very similar concept – the lap desk!

2002 she joined Lowe Bull as a media strategist later becoming Media Director.

2004 she followed her desire to run her own business with another new idea, launching ME ME, a company that provided fresh and personalised, natural aromatherapy based products to consumers.  At the time it was a totally unique offering, as it was both individual and personalized.  Woolworths engaged in extensive discussions with her around launching in their store network and deja vu a couple of months later they launched their own aromatherapy products and currently use fresh flavours in their body products.

2005 she returned to Lowe Bull and was then promoted to Managing Director of their Durban agency.

2007 moved back to CT and started Page Three Media with Lynnette Heyns and Ilan Lazarus.

2011 started a JHB office of Page Three Media and together with partners, sold 70% of Page Three Media to PHD and continued as Group Managing Director and an active board member.

2016 under Anne’s leadership the agency has grown to over 50 staff members with billings of over R2billion