Predestination
Where we are all heading

What plans would you put in place if you had the foresight to know where your business, industry, or life is heading?

At PHD, we believe that looking to the future can help us think differently about today. We need to escape the tendency to interpret new technology with the tools that already exist.

This is also a sentiment shared by Kevin Kelly (pictured), co-founder and Senior Maverick at Wired magazine, whose latest book ‘The Inevitable’ explores the 12 tech trends that will shape our future. Our recent partnership with Kevin at the Cannes Lions Festival of Creativity saw us explore the huge opportunities these trends offer – from virtual reality in the home and an on-demand economy, to screens everywhere and artificial intelligence embedded in everything we manufacture.

By understanding and embracing them, we have the opportunity to arrange our day-to-day relationships with technology in ways that will bring maximum benefits.

Kevin talks about how these technological, cultural, and societal changes will completely revolutionise the way we buy, work, learn, and communicate with each other. The world of media and marketing is predestined to be a driving force in harnessing these tech trends and the opportunities they provide for creativity and innovation.

So, to make it easier to remain on top of the coming wave of changes and help you explore the opportunities that they will provide, we’re sharing the media implications of 8 of these trends, compiled by PHD’s very best minds.

And as Kevin Kelly says, “We’re at the beginning of the beginning” and “you are not too late”.