Our strategic planning ranges from annual portfolio planning to campaign planning.
We use ‘Omni Studio’ – our live collaborative workflow environment – so all our stakeholders can work together, including clients and other agency partners.
This means we can produce a complete strategic planning workflow, from data-driven insight generation and audience construction to channel selection, innovation, and, ultimately, optimization.
Omni Studio’s extended capability includes creating an ‘Innovation Agenda’: a program to build a roadmap for creativity.
Our strategic planning offering means we can plan within a platform environment, ultimately leading to greater integration between all agencies and specialists. At PHD, we can produce more effective campaigns, more efficiently.