- By the end of 2018, Chinese netizens reached 829 million, an 8% increase from 2017 and 98.6% are mobile internet users? click for more…
Insight & Implication: Mobile remains one of the key touch points for brands to reach consumers, but it has matured rapidly, meaning that the focus of efforts should shift from quantity to quality. Brands should consider mobile a ‘standard’ channel in their media mix, and ensure that activity is considered core to building reach and engagement.
- China’s mobile payment users reached 583 million in 2018, up 10.7% from 2017 and nearly 68% of Chinese netizens used a mobile wallet for their offline payments? click for more…
Insight & Implication: Mobile payment platforms have become links between online and offline worlds, but means that cash and credit cards no longer have a physical presence in people’s daily lives.
- The population of Chinese people above 50 years old passed 430 million and they spent an average of 118 hours per month on the Internet in 2018, up by 21% year-on-year? click for more…
Insight & Implication: Chinese senior citizens are becoming increasingly digital–savvy, meaning that brands need to understand how they can meaningfully reach this segment of increasingly well-off consumers. Campaigns tailored to this group should be well received if executed well, especially considering the focus on Millennials in the majority of marketing communications.
- In 2018, China’s post-90s short-term consumer loans exceeded RMB 3 trillion, accounting for about one third of the total short-term loans in this year? click for more…
Insight & Implication: China was always a nation of savers, especially given the low disposable income of previous generations. However, China’s Post-90s are spenders, and therefore taking loans or using credit cards is commonplace. Offering credit for purchases is now a well-accepted method to drive sales and could be considered a key message, especially during shopping festivals, when individual purchasing could exceed available funds.
Happy Women’s Day and have a great weekend!
