- Baidu News Feed is the most popular platform among financial advertisers, with 22% of financial ads placements followed by Toutiao (20%) and Tencent Social Ads (15%)?
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- In 2018, total ecommerce sales on health care products reached RMB 24.4 billion (TMall contributed 72.7%), with a YoY growth of 59%?
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- Mobile advertising accounts for 70% of digital advertising and has become the absolute mainstream media for the China market?
- The market penetration rate of short video increased from 49.8% to 67.7% with users totaling 744 million in 2018?
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Have a great weekend!
