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Commerce Strategy

PHD Media Colombia > Services > Commerce Strategy

What it is

At PHD, we offer a planning and advisory capability that establishes the overall commerce strategy for our clients. 

The services range from overall investment setting and portfolio management to the optimum approach within each commerce channel. 

We adapt to suit each client or campaign and work directly with internal client teams and alongside PHD teams.

The goal is to integrate commerce into all other activities.

How it leads to growth

Our strategy is to maximize the commerce opportunity across all potential routes, carefully removing the gaps between the broader communications and commerce – so that everything sells.

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