Data Analytics

PHD Media Colombia > Services > Data Analytics

What it is

Data analytics is the application of data science to advance the performance of marketing investment. 

We offer a range of specialist services, from insight generation to querying a cloud environment of unstructured data.

At PHD, we can build bespoke algorithms that score individual audiences on a propensity to convert and then use this as a bid factor within the trading platforms. 

Our extended capabilities include building proprietary algorithms for clients – establishing the value to be reported on the balance sheet – and building a machine learning (ML) capability.

How it leads to growth

At PHD, we pride ourselves on extracting increased value from data to provide a competitive advantage to our clients. We are offering the potential for dramatic increases in efficiency and effectiveness.

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