Geri Hsu has been promoted from General Manager to MD of PHD Taiwan, effective immediately. This promotion is in line with PHD’s strategy of elevating talent from within. With over 20 years of industry experience in media marketing, Geri has worked with multiple clients across numerous well-known brands.
Since taking up the General Manager’s role at PHD in February 2019, Geri has successfully led the agency forward to the next level with her cutting-edge strategic thinking and foresight for new media trends. PHD Taiwan has been transformed into a growth-focused agency in the rapidly changing media environment, winning new business and creative awards worldwide. Furthermore, in 2019 and 2020, PHD Taiwan was awarded Campaign’s ‘Media Agency of the Year’ accolade.
Kelly Huang, CEO of OMG Taiwan, commented: “PHD Taiwan’s growth has gone beyond the expectation since Geri joined the team. By providing a flexible and innovative omni-media marketing strategy, she has helped our clients make the leap. Her experiences in both Taiwan and China have diversified her thinking and broadened her vision, making PHD Taiwan stand out from its competitors. As such, we are looking forward to seeing Geri continue taking new leaps with the team in Taiwan and achieving even greater success for PHD and our clients.”
Geri added: “As a challenger, I would like to thank all PHDers and our clients; I appreciate their faith in my abilities. PHD will keep making the leap and will certainly do our very best to meet those new challenges in the future.”