For us, Audience Management is about the construction of audiences: from panel-based audiences to size the entire market through to the creation of custom audiences.
We combine data sets, bringing first-, second-, and third-party data sets together into one environment: the ‘Omni Audience Explorer’.
Additionally, we push the audience into a range of other Omni applications, all within a data-compliant way.
Our extended capabilities include scoring audiences based on purchase propensity and building second-party audiences through negotiated cleanroom environments with external companies.
We know that high-quality audiences and richer insights dramatically enhance the overall performance of clients’ campaigns.