7th June 2018 | PHD Hong Kong took home two Silvers for our work with Circle K and Saint Honore Cake Shop at Marketing Magazine’s Asia eCommerce Awards 2018, held on 7th June at Hotel ICON.
- Best AdWords Ecomm Campaign
Affinity Informed Demographic Targeting
Saint Honore Cake Shop
Through leveraging demographic, time-specific and user behavioral data, Saint Honore refined their bidding approach for search via these three facets to ensure they always appear in the top position of search results at the right time, when high-intent users are most likely to purchase. By tapping into affinity segments, Saint Honore saw uplifts in average daily conversions and conversion rates.
- Best Mobile Ecomm Campaign
Get Lucky with OK Stamp It App: Lucky Star
Circle K Convenience Stores
Circle K merged the thrill of luck and chance with the memorable and successful Lucky Star Tissue and digitized it to acquire tech-savvy consumers. Through mutually beneficial partnerships with partner brands and leveraging owned media, Circle K drove acquisition and double digit growth in sales.
“Given that e-commerce in Hong Kong is still its infancy, we help our clients build the foundations they need to capture this budding growth of e-commerce. With its foreseeable growth, we are always evolving and adapting to bring the best solutions to our clients thanks to our PHD e-commerce division”
– Clement Chung, Managing Director PHD Hong Kong
About Marketing Magazine’s 2018 Asia eCommerce Awards
Reflecting the tremendous growth of the e-commerce business, the Awards honours the very best of e-tailers, innovations and campaigns the e-commerce industry has to offer in Hong Kong, Macau and Mainland China.