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June 9 2022

HP and PHD’s Shared Journey

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This week Chris is joined once again by Gianluca Baroni in the co-hosting chair for a great conversation with Ian Mundorf, Head of Global Media at HP, and Liz Donaldson, Chief Agency Development Officer at PHD. They spoke about HP and PHD’s shared and collaborative journey to create a best-in-class hybrid media relationship model. Listen as they explore the ambition behind the journey, how they got there, and what other advertisers can learn from this.

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