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February 28 2019

This Week in Digital

Hopefully you all caught a glimpse of the 2019 Oscars, where Netflix’s original production Roma won three Academy Awards. This week we’re also seeing some great new tech emerging from MWC Barcelona – more of that below.
  • Google had a key spot at the Oscars with a new ad promoting Google Home. It recreated some scenes from past movies that would have changed the course of the film had ‘Hey, Google’ been used. Watch here.
  • Facebook wants to make a virtual assistant that is smarter than Alexa and Siri and have announced a partnership with Intel to help build this.
  • Biddable ads are reportedly coming to Tik Tok in the US, which will open up opportunities for key advertisers who could reach a valuable audience on this trending app. This should also mean that it will open across the globe to other markets and brands.
  • A favourite from #MWC19 so far is the unveiling of foldable smartphones from SamsungHuawei and Oppo. This canvas could offer some fun advertising opportunities, so definitely one to watch.
  • MTV is launching a weekly quiz show commissioned by Facebook Watch called MTV Stax, which gives viewers the opportunity to answer 10 questions for a cash prize.
  • Instagram has some new developments arriving, including a new layout for IGTV,  improved search capabilities and making Collections public.
  • How to ace customer service: a deep dive on luggage brand Tumi’s transformation.
  • A point of view on what our future looks like with social media and how we change our consumption of it.
  • 21 facts about Instagram that all eCommerce brands should know.

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