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PHD Media Worldwide > News > Long Live the Hook: How TikTok is changing music
October 6 2022

Long Live the Hook: How TikTok is changing music

Sounds

This Media Weekly, we’re joined by Jake Bogert, Global Co-creation Director at PHD, to discuss how and why the sound of contemporary music is changing, what this tells us about evolving consumer tastes and behaviours, and how markers should respond. 

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