PHD UK has appointed Louise Twycross-Lewis to lead insight within Discovery, the agency’s specialist data, insight and marketing science team.

Louise Twycross-Lewis, Head of Insight, PHD UK

Twycross-Lewis joins PHD from Wavemaker, where she was most recently head of quantitative research. She has over 20 years’ media research experience in total, including stints at IPC Media (now Time Inc), Mirror Group Newspapers and Granada.

In her new role, Twycross-Lewis will be responsible for developing new insight services for PHD UK, reporting to Jeremy Pounder, Head of Discovery.

Pounder said: “We’re delighted that someone of Louise’s outstanding calibre and experience has joined us to lead our insight offering. Her reputation in the industry is second to none and she’s the perfect fit for PHD’s challenger ethos.”

Twycross-Lewis added: “PHD’s culture and ethos of challenger-thinking has consumer and market understanding at the very heart of everything it does. I am incredibly excited to play a part in developing PHD’s insight offering and drive innovation for our clients.”