Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.
Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.
Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.
We create campaigns that help brands move beyond incremental improvements and leap ahead of their competitors.
A global footprint for global impact.
United by Omni, our collaboration platform.
Connected by shared values and ambition.
Collaborating on Omni Studio every day.
We have access to sophisticated research resources and advanced business intelligence tools, which reinforces our thinking and means we can deliver superior strategic expertise.
It means we also have access to sophisticated planning tools, like Omni, Omnicom Group’s leading marketing orchestration and insights platform.
Omni also houses Omni Studio, our proprietary global planning and collaboration platform. Omni Studio combines playful gamification techniques with hardcore strategic principles to deliver innovation. It’s not just a work tool; it’s our business ecosystem
Our clients find this potent mix of buying power and exceptional planning and creative credentials a compelling proposition.
PHD Global Business
Omnicom Media Group, Malaysia
David Pattison, Nick Horswell and Jonathan Durden launched Pattison Horswell Durden (PHD) in London with a clear proposition that spoke to clients who valued prize strategy.
Our early press ads captured our unique blend of fearless creativity with strategic planning and buying.
Our planning-led approach attracted our founding client, The Guardian Newspaper, who remains a client today.
We launched Drum, the first sponsorship, partnership and content agency in the UK.
We opened our first non-UK office and went on to grow our international network to more than 100 offices worldwide.
Our parent company, Omnicom Media Group, was formed — allowing our clients to benefit from our unique approach to media planning, without compromising on the buying.
We launched Source (now Omni Studio), a proprietary global operating system that connects our people through a gamified system.
We were named Eurobest Media Network of the Year for the second consecutive year.
Today, we have over 6,000 employees in more than 100 offices and work with some of the world’s largest advertisers.