When you don’t have a home, it’s hard to get a bank account.
When you don’t have a bank account it is hard to access government benefits and wages, as well as having a safe space to keep your money.
To remove these barriers and break this cycle, HSBC UK offers a ‘No Fixed Address’ service (NFA), partnering with various charities – including Shelter – who essentially then act as the applicants’ home address.
Our media needed to grab the attention of more than one audience.
So, we executed a campaign that was spearheaded by media that appeared exactly where the problem is usually found.
At the centre of the campaign were a series of specially-designed bus shelter vinyl wraps across the country
We used OOH footfall data to choose every site based on;
These sites were further amplified the on the streets with more disruptive formats which highlighted the message of the struggles homeless people face without access to financial services.