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PHD shifts gears with its BrainScape conference

October 26 2021
11th edition both a return to the stage and move to hybrid events PHD UAE will make a stunning return to the stage for its 11th BrainScape thought-leadership conference on November 29, 2021. Held...
News, People

The MENA Power List 2021: Same, same but different, by PHD’s Luca Allam

September 29 2021
By Luca Allam, CEO, PHD MENA. ‘Shift’ is my favourite word right now. There’s a sense of energy, movement, thrill even, in the word that you don’t find in ‘recovery’ or ‘rebound’. We’ve all...
Digital, Industry Insights, Thought Leadership

Digital Essays 2021: A digital landscape shift, by PHD’s Vittorio Barraja

December 5 2021
Not long ago I was reading an eye-catching LinkedIn post from an old colleague of mine that highlighted three truisms of marketing: the basic concepts come from ancient civilisation; the discipline was born around...
Our Views

Overthrow II will inspire a new breed of challenger brands – Luca Allam, PHD UAE

Adam Morgan coined the term ‘challenger brand’ in his 2009 publication Eating the Big Fish and co-authored PHD’s 2012 book, Overthrow: 10...
August 26 2019 Read more
Industry Insights, News, Thought Leadership

Tailored strategies win in the digital transformation

PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this year’s WARC Prize for...
September 20 2021 Read more
Our Views, PHD in the Press, Thought Leadership

The search for honest and authentic content with PHD MENA’s Nawal Nasreddine

Nawal Nasreddine, Head of Creative Services at PHD MENA, discusses the growing influence of content creators in Saudi Arabia....
September 15 2021 Read more
News, People, PHD in the Press

Campaign Middle East’s Media Faces To Watch 2021

Meet PHD MENA’s Media Faces To Watch 2021 by Campaign Middle East, listing emerging talent across the region in the...
April 29 2021 Read more
Our Views, People

Once upon a time in Ramadan by Daniel Shepherd

Covid has done strange things to our perception of time. Like an old bike wheel, bent out of shape,...
April 8 2021 Read more
News, People

Omnicom Media Group MENA Appoints Luca Allam as Chief Executive Officer of PHD MENA

Omnicom Media Group MENA has appointed Luca Allam as its new Chief Executive Officer for the award-winning agency, PHD, effective as...
January 31 2021 Read more
Digital, News, Our Views

Digital Essays 2020: Delivering true effectiveness during a pandemic by Roxane Magbanua

From an advertising perspective, the Covid-19 pandemic has been a real-world presentation of the effectiveness vs. efficiency discourse that...
December 9 2020 Read more
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