Locations

Audience Management

PHD Media Mexico > Services > Audience Management

What it is

For us, Audience Management is about the construction of audiences: from panel-based audiences to size the entire market through to the creation of custom audiences.

We combine data sets, bringing first-, second-, and third-party data sets together into one environment: the ‘Omni Audience Explorer’.  

Additionally, we push the audience into a range of other Omni applications, all within a data-compliant way.   

Our extended capabilities include scoring audiences based on purchase propensity and building second-party audiences through negotiated cleanroom environments with external companies.

How it leads to growth

We know that high-quality audiences and richer insights dramatically enhance the overall performance of clients’ campaigns.

Interested in this service?

Our services

Our work

View all
arrow_downarrow-down2arrow-left-largearrow_leftarrow-right-chevronarrow-right-largearrow-right-linkarrow_rightcrosscross2 mailpersonphonepinAsset 1play2searchsocial-facebooksocial_googleplussocial_instagramsocial_linkedin_altsocial-linkedinsocial_pinterestlogo-twitter-glyph-32social-vimeosocial_youtubetick