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What we do

Award winning media planning and buying

We deliver media planning and buying across all online and offline media.
In addition we also offer a number of specialist services….

How we do it

Media planning redefined

Our global planning and collaboration platform SOURCE combines playful gamification techniques with hard-core strategic principles to deliver innovation. It’s not just a work tool, it’s our business ecosystem.

We believe that growth will come from increasing brain power, not just buying power. And we’ve proved that innovation and media creativity drives disproportionate return on investment for brands.

SOURCE provides the ultimate competition of ideas on every client brief. It allows teams to share briefs across the whole network and incentivises individuals to provide great ideas. So our clients get access to 4000 minds, not just 4.

Not only does SOURCE benefit from the collective intelligence of the PHD network, it offers an integrated platform that combines cutting-edge thinking from the world of marketing and social sciences, with advanced data and sophisticated optimisation tools and systems.

SOURCE has improved ROI for our clients’ brands while providing an innovative and collaborative working environment – helping us to attract the industry’s best talent.

WINNER of Adweek’s Project Isaac Awards, which recognises inventions in media, technology, marketing and advertising.

Compliance is key

Leading the way in ensuring media compliance

We’re seeing more clients looking for a different way of doing things and placing increasing value on quality of thinking and media compliance

At  PHD Nigeria, we take media compliance very seriously because we understand how this impacts on the clients ability to entrust us with their brand.


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“SOURCE has enabled us to significantly sharpen the way we inject channel strategy thinking into the marketing process and is now at the heart of Unilever’s media planning.”

Luis Di Como, VP Global Media, Unilever

“PHD’s SOURCE has been developed with real insight into the needs and motivations of both clients and colleagues. It has also been executed with a good deal of innovation and elegance.”

Paul Kemp-Robertson, Co-founder & Editorial Director Contagious Communications

"It is fun to work in a network where the drive for innovation truly transcends not only borders, but hierarchy.”

Krisztian Zvara, Strategy Director, PHD CEE

“SOURCE is a brilliant facilitator for creativity. It means that we are always challenging conventions and pushing thinking to produce more innovative, more creative solutions for our clients.”

Stewart Gurney Strategy Director PHD Australia
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