Advancements in data, technology, and AI, combined with the disruption of a global pandemic, have radically reorganized the world of marketing communications. From how people are consuming media and the techniques used to engage with them, to how marketing is organized to drive outcomes.
As an industry, it is important that we try to get ahead of the change and stop just responding to it. To think longer term. To start building the future, today.
This is the ambition of Shift, now available for the first time as an audiobook.
Bringing together opinions from many of the industry’s finest thought leaders and updated with insightful new research conducted in partnership with WARC, Shift sets out to genuinely help marketers, and their agencies, rethink marketing for tomorrow, today.
