At today’s Festival of Media Global Awards ceremony, PHD won 23 awards – including nine gold awards, eight silver, four bronze, and, most significantly, two grand prix: Campaign of the Year and Agency of the Year for PHD UK.
PHD’s Campaign of the Year was ‘If you’re into it, it’s in the V&A’, a campaign by PHD UK for the V&A Museum. The campaign also won gold in two categories (Best Viral Campaign and The Creative Use of Media Award) and a silver for The Bravery Award.
PHD’s other golds were for Knorr Germany (‘#ModTheVeg’- Best Use of Gaming); Belairdirect Canada (‘Crashing Moving Day’ – Best Campaign for a Holiday or Celebration); SKODA UK (‘Creating the Reddit Edit’ – Best Engagement Strategy); British Heart Foundation (‘Til I Died’ – Best Use of Out of Home); Postmates USA (‘Last Night Stamps’ – Best Event or Experiential Campaign; and National Band of Canada (‘Investing in Women’ – Best Use of Publishing).
Other wins came for Volkswagen Norway, PAK’nSAVE New Zealand, Johnnie Walker Taiwan, Uber UK, and Don Julio USA.
These wins maintain PHD’s outstanding awards year so far, having already been named ADWEEK’s 2025 Global Media Agency of the Year.
PHD’s full list of winners at the 2025 Festival of Media Global Awards were:
GRAND PRIX:
- Campaign of the Year: V&A Museum, ‘If you’re into it, it’s in the V&A’ (PHD UK)
- Agency of the Year: PHD UK
GOLD:
- The Creative Use of Media Award: V&A Museum, ‘If you’re into it, it’s in the V&A’ (PHD UK)
- Best Viral Campaign: V&A Museum, ‘If you’re into it, it’s in the V&A’ (PHD UK)
- Best Distribution and Amplification of Content: V&A Museum, ‘If you’re into it, it’s in the V&A’ (PHD UK)
- Best Engagement Strategy: Skoda, ‘Creating the Reddit Edit’ (PHD UK)
- Best Campaign for a Holiday or Celebration: belairdirect, ‘Crashing Moving Day’ (Touché! Montréal)
- Best Use of Gaming: Knorr, ‘#ModTheVeg’ (PHD Germany)
- Best Use of Out of Home: British Heart Foundation, ‘Til’ I Died’ (PHD UK)
- Best Event or Experiential: Postmates, ‘Last Night Stamps’ (PHD USA)
- Best Use of Publishing: National Bank of Canada, ‘Investing in Women’ (Touché! Canada)
SILVER:
- Best Event or Experiential: Volkswagen, ‘The Walking Ads’ (PHD Norway)
- Best Use of Real-Time Marketing: Volkswagen, ‘The Walking Ads’ (PHD Norway)
- Best Use of Data Award: Magnum, Ice Ice Maybe? With Data, Baby!’ (PHD Germany)
- Best Campaign for a Local Brand: belairdirect, ‘Crashing Moving Day’ (Touché! Montréal)
- The Bravery Award: V&A Museum, ‘If you’re into it, it’s in the V&A’ (PHD UK)
- Best Local Execution of a Brand: Uber, ‘Making local media Uber contextual’ (PHD UK)
- Best Campaign led by Cause: British Heart Foundation, ‘Streams of (Un)consciousness’ (PHD UK)
- Best Use of Gaming: British Heart Foundation, ‘Streams of (Un)consciousness’ (PHD UK)
BRONZE:
- Best Event or Experiential: PAK’nSAVE, ‘PAK’nRAVE’ (PHD New Zealand)
- Best Retail Media Campaign: Johnnie Walker, ‘So Black’ (PHD Taiwan)
- Collaboration Award: British Heart Foundation, ‘Streams of (Un)consciousness’ (PHD UK)
- Collaboration Award: Don Julio, ‘Don Julio: Taking a Shot at the Oscars’ (PHD USA)
