Campaigns across Australia, Canada and New Zealand helped the PHD network secure five hits among the 20 shortlisted papers in the Effective Channel Integration category of the WARC Media Awards 2019.
The WARC Media Awards recognise communications planning which has made a positive impact on business results and examines the insight, strategy and analytics that power effective media investment.
PHD Australia was shortlisted twice – for ‘Wave of Waste (Corona) and ‘Thrush The Musical’ (Canesten); while PHD New Zealand picked up their nomination for ‘The Best “Freekend” Christmas Ever!’ (Skinny), Canada’s Touché! received the nod for ‘There’s Milk Here’ (Quebec Milk Producers) and ‘Warning – Do Not Attempt’ (Sport Chek).
The WARC Media Awards are a comprehensive set of awards covering four categories: Best Use of Data, Effective Channel Integration, Effective Use of Tech, and Effective Use of Partnerships & Sponsorships. The top winning papers will share a total prize fund of $40,000.
Further shortlists will be announced over the next few weeks.