PHD Worldwide and Australia, as well as PHD subsidiary Touché!, struck gold at the 2020 M&M Global Awards this week, taking home four awards and three highly commended accolades on top of the three big awards of the night – a Grand Prix for Touché!’s ‘We Do New’ campaign for the Canadian Tire Corporation; Agency of the Year for Touché!; and Network of the Year for PHD Worldwide.
Alongside the coveted Grand Prix, Touché!’s ‘We Do New’ campaign also picked up two individual awards for Best Campaign Led by Traditional Media, and for Fashion, Beauty & Retail.
Touché! also had victory in Best Campaign Led by Digital for ‘ Leveraging the love…and the hate’ (Sport Chek); and highly commended nods in Best Campaign Led by Content for ‘Escape Mountain’ (Ski-Doo); and in Best Campaign Led by Data for ‘Leveraging the love…’, and ‘The Gift You Didn’t Get’ (both for Sport Chek). Touché! topped off an incredible evening with the Agency of the Year crown.
PHD Australia’s Multi-app campaign ‘Live a lot, with a little help from Google’ campaign won Best Campaign Led by Technology, while PHD Worldwide claimed the coveted Agency Network of the Year title.
The M&M Global Awards reward the very best work in international media and marketing. The categories focus on work in the industry from sectors ranging from finance and FMCG to automotive and sport, campaigns based around media channels, successful partnerships, communication strategies and social impact.
See the full list of 2020 M&M Global winners here.
