PHD has won a competitive pitch to become Swedish furniture retailer IKEA’s media agency of record across Singapore, Malaysia and the Philippines. PHD will take on the complete media planning and buying duties for the brand for two years.

Guided by its proprietary platform Omni Studio, PHD secured the account by displaying a strategic approach enabling innovative and meaningful end-to-end consumer experiences that deliver better business outcomes.

Nigel Richardson, SEA regional marketing director, IKEA, said: “PHD displayed strong and relevant thought processes in its approach to media in the region complemented by a competitive pricing strategy. What’s more important is they had a very honest and humble approach to the business, a value that IKEA holds true to its heart.”

James Hawkins, PHD APAC CEO, added: “The appointment is a testament to PHD’s challenger approach, combining the power of agile data strategies from Omni Studio and the agency’s focus on creativity and collaboration to drive innovative and impactful communications for the client. We are delighted to partner IKEA and look forward to unlocking growth opportunities and driving further innovations in the business.”