PHD has announced two promotions within its Australia team: Manon Pietra will now have regional oversight as the lead for the agency’s People & Development community, while Chloe Hooper will co-lead the Growth community with Garth Farrar, Head of Business Development, APAC.
With a focus on prioritising its talent and growth across the region, PHD’s internal communities empower markets across APAC to connect, collaborate and scale ideas and solutions with agility to drive client outcomes.
“These are fantastic achievements for Manon and Chloe and is testament to the incredible work that they’ve been doing across Australia, and more recently Asia-Pacific,” said James Hawkins, CEO of PHD APAC. “As we continue PHD’s ambitious growth plans, I am excited to have both of them drive operational excellence as we make the leap in our evolution as a network,” he added.
As lead for the People & Development community, Pietra will oversee the talent and development across the region including strategic recruitment, talent management and learning and development. She joined PHD Australia in 2015 and has been instrumental in supporting PHD’s growth by developing the People and Development offering, including training programmes, recognition initiatives, health and wellbeing and most recently, achieving recognition for PHD as the Employer of Choice at the Australian Business Awards hosted by the Australian HR Institute.
Pietra commented: “I am really excited to work closely with our regional network and to make the leap towards a better-connected talent strategy, enabling our people with support and more opportunities to thrive at PHD. Our APAC region is incredibly dynamic, and I look forward to lending my expertise to improve the way we hire, develop and grow our people.”
As co-lead for the Growth community, Hooper will oversee the growth and marketing initiatives for the region. She also joined PHD Australia in 2015 and has since helped build the PHD brand in the market, winning Agency of the Year twice and the AFR’s most innovative company accolade. During her five-year tenure, Hooper has helped grow the PHD business in Australia and has been instrumental in winning global and regional clients including CUB, Unilever, 7-Eleven and Volkswagen Group.
Hooper commented: “In a pre-lock down world, I had the pleasure of visiting some of the SEA markets and the people, alongside the creative, originating from these markets is best-in-class. I am excited for the opportunity to accelerate their fame and help build their already impressive client portfolios. As a strong believer in the importance of celebrating achievements through the power of marketing, I look forward to making the leap with the markets to further their brand and accelerated growth.”
These appointments follow a number of significant global and regional client wins including Diageo, Bayer Digital and Spotlight Retail. Today, PHD counts Volkswagen Group, Diageo, HSBC and Singapore Airlines amongst its global client base.
Both Pietra and Hooper will continue reporting to Mark Jarrett, CEO at PHD Australia, and operate out of Sydney, Australia.