The 16 wins included a Grand Prix and a Gold award for campaign ‘Unchartered Playgrounds’, BRP
PHD Canada and Touché! have won 16 awards at the IDEA Awards, including a Grand Prix, one gold trophy, seven silvers, six bronzes, and the Partner Award.
The wins were for clients including; BRP, SRC, Le Lait, Préma-Québec, Sico, VIA Rail and TM, and Exceldor Cooperative.
The IDEA Awards recognise the best campaigns in Quebec in six major disciplines, including media.
PHD Canada and Touché!’s wins are as follows:
Grand Prix
- Media Grand Prix- ‘Unchartered Playgrounds’, BRP
Gold
- Best use of digital media – ‘Unchartered Playgrounds’, BRP
Silver
- Local media movement – ‘C’est comme ça que je t’aime’, SRC
- Best use of print media – ‘Checkmark CV’, Exceldor Cooperative
- Embedded campaign 250k+ – ‘Les enfants cutes’, Le Lait
- Local media movement – ‘Les enfants cutes’, Le Lait
- Best use of search engines – ‘Every Signal counts’, BRP
Bronze
- Best campaign for a social, humanitarian or philanthropic cause – ‘The 1.8-pound book’, Préma-Québec
- Best use of print media – ‘C’est comme ça que je t’aime’, SRC
- Local media movement – ‘Honouring Québec’, Sico
- Best use of digital media – ‘Honouring Québec’, Sico
- Best use of data and research – ‘Every Signal counts’, BRP
- Business outcome – ‘The week is made for traveling’, VIA Rail and TM
- Best use of strategy – ‘The week is made for traveling’, VIA Rail and TM
- Behaviour change – ‘The week is made for traveling’, VIA Rail and TM
Partner Award
- With Québécor – ‘The 1.8-pound book’, Préma-Québec
These wins maintain PHD Canada’s on-going awards success in 2023. Most recently, the team won two trophies at the Drum Awards North America. ‘Unchartered Playgrounds’ for BRP won gold in the Media category, while ‘The 1.8 pound book’ for Préma-Québec won silver.
