The Media Innovation Awards recognise the best media campaigns in Canada, with a winners’ gala taking place on 28 November at the Carlu, Toronto. This year’s jury is made up of nine live jurors and a group of 23 online, led by Touché!PHD’s president Karine Courtemanche and Bob Park (CEO, GE Appliance).
PHD has picked up multiple nominations for its Activating Raptors (Tangerine) and Fighting Fake News in Real-Time (Radio-Canada) campaigns; while Touché!PHD enjoys multiple shortlist success with Digital Window Shopping (Sport Chek), Find What Moves You (Sport Chek), There’s Milk Here! (Quebec Milk Producers), A Ride Like No Other (BRP Can-Am On-Road), and Programmatic Spoiler Alert (Birks).
For PHD’s full list of shortlist nominations, see below:
Best Use of Media
Tangerine Activating Raptors (PHD)
Quebec Milk Producers There’s Milk Here! (Touché!PHD)
Sport Chek Find What Moves You (Touché!PHD)
Brunet The Fantastic Pharmacist (PHD)
Best Use of Digital
Sport Chek Digital Window Shopping (Touché!PHD)
Radio-Canada Fighting Fake News in Real-Time (PHD)
Sport Chek Find What Moves You (Touché!PHD)
Best Use of Content
Hydro-Québec électrON Expedition (Touché!PHD)
BRP Can-Am On-Road A Ride Like No Other (Touché!PHD)
Best Media Insights
Sport Chek Digital Window Shopping (Touché!PHD)
Birks Programmatic Spoiler Alert (Touché!PHD)
Birks Programmatic Spoiler Alert (Touché!PHD)
Niche Marketing
Tangerine Activating Raptors (PHD)
BRP Can-Am On-Road A Ride Like No Other (Touché!PHD)
Products and Services
Quebec Milk Producers There’s Milk Here! (Touché!PHD)
Sport Chek Digital Window Shopping (Touché!PHD)
Tangerine Activating Raptors (PHD)
Radio-Canada Fighting Fake News in Real-Time (PHD)
Metrolinx The Roadshow (PHD)
For the full shortlists in Media, Digital, and Content, click here. For the full shortlists in Insights, Niche Marketing, Products and Services, and Public Service, click here.
