PHD China’s Susan Suo, General Manager for Global Business and Jim Lerch, Managing Partner for Volkswagen

PHD China welcomes Susan Suo as general manager for global business and Jim Lerch as managing partner for Volkswagen.

Suo will be leading a new global media management team for PHD China’s outbound international clients and Lerch will be overseeing its VW China brand team, collaborating with partner agencies and working on integrated solutions.

Both Suo and Lerch will be based out of Beijing, reporting into PHD China CEO, Anna Chitty, with their appointments taking effect immediately.

Commenting on the hires, Chitty, said: “This is an exciting time of growth for PHD China. Both Susan and Jim, who very much match PHD’s culture, bring unique perspectives to our fast-growing Beijing business and I’m excited to see what we will achieve together.”

Suo joins PHD with over 18 years of experience in strategic media communications. Her experience stretches across various industries including FMCG, IT, telco and pharmaceuticals, with previous clients including Nestle, Xi’an Johnson, Nokia, Siemens, LG, and Intel.

Meanwhile, Lerch brings over 15 years of experience in multinational ad agencies with him. These include a mix of Chinese corporations, start-ups, emerging tech, government, and international organisations. He also possesses experience working on auto brands in China, including Ford, ŠKODA, and auto-financing app Tangeche.