PHD Germany won the most media new business in 2019 according to analysis by the market research company COMvergence.
PHD enjoyed the benefits of Aldi Nord and Aldi Süd bundling their media activities together for the first time with an agency. PHD was charged with managing their media strategy as well as planning and purchasing for the two discounters.
PHD Germany’s total new business volume was $186 million for 2019 (Source: COMvergence), placing it firmly at the top of the new business budget list.
