PHD Global wins Grand Prix prize for VIBA campaign with HSBC
PHD Global took home the Grand Prix prize at the Internationalist Awards for Innovative Digital Solutions 2023 for the campaign VIBA with HSBC.
HSBC strengthened its profile as the world’s international bank with the help of VIBA, the world’s first Virtual Banking assistant, a lifelike business avatar placed within an engaging digital ad fueled with the knowledge of HSBC’s comprehensive International Business Guides.
PHD Germany took home three Gold and two Silver trophies for work with ALDI, Audi, and Unilever.
PHD Canada scooped up one Gold and Silver trophy for work with Unilever and Scotiabank.
Touché! Canada received three Gold awards for work with BRP, Canada Tire, and Sports Experts.
The Awards for Innovative Digital Solutions honor great case studies that bring results while highlighting the significant shifts occurring in the industry as marketers grapple with tech innovation and purposeful strategies.
PHD’s winning entries are as follows:
Grand Prix
- ‘VIBA’, HSBC – PHD Global
Gold
- ‘Magic mirror on the wall, who’s the smartest one of all?’, ALDI TV Boost – PHD Germany
- ‘The Art of Progress’, AUDI – PHD Germany
- ‘Keep the Grey’, Dove (Unilever) – PHD Canada
- ‘Eat more Veggies feat. Sing my Recipe’, KNORR (Unilever) – PHD Germany
- ‘First Days’, Scotiabank – PHD Canada
- ‘Review Hacking’, Škoda (France) – PHD France
Silver
- ‘Data-Driven Dealerships: CUPRA’s Digital Journey’, CUPRA – PHD Germany
- ‘We Are Hair’, Shea Moisture – PHD Canada
- ‘Carvatar: The Way of ŠKODA’, Škoda – PHD Germany
Click here to view the full list of winners.
